CEO and Management Team

Aarne Simula

Aarne Simula

CEO of Wetteri Plc
Wetteri Yhtiöt Oy, CEO, 2022–

Member of the Board of Directors of Wetteri Plc as of 9 December 2022 and of Themis Holding and Wetteri Yhtiöt Oy as of 17 May 2022

Total holdings: 52,782,994

Year of birth: 1965
Education: Volvo Management Program, Veho Management Program

Work experience:

  • Wetteri Plc, CEO 2022–
  • Wetteri Yhtiöt Oy, CEO 2022–
  • Wetteri Oy, CEO 2008–2022
  • Wetteri Oy, Area Manager 2003–2008
  • Wetteri Oy, Local Manager 2002–2003
  • Wetteri Oy, Sales Manager 2001–2002
  • Veho Oy, Sales Manager 1990–2001
  • V.Rauman Autoliike Oy, Car Salesperson 1985–1990
  • Keminsuun Auto Oy, Car Salesperson 1983–1984

Current positions of trust:

  • BMW Finland Dealer, Board Member
  • Mercedes/Veho Dealer, Board Member
  • Volvo Cars Finland Dealer, Board Member
  • Ford Finland Dealer, Board Member
  • Oulu Chamber of Commerce Board Member
  • Taiga Chemicals Oy, Board Member
  • Simula Invest Oy, Chair of the Board
  • Member of the Supervisory Board of LähiTapiola Vahinkoyhtiö
  • Member of Elo Employers’ Advisory Board
Pietu Parikka

Pietu Parikka

Wetteri’s CFO and Chief Operating Officer as of 15th of April 2025.

Year of birth: 1986

Education: Master of Science (Economics and Business Administration)

Previous work experience:

  • Hedin Automotive Oy – acting CEO 2024
  • Hedin Automotive Oy – CFO 2022-2024
  • Laakkonen Automobile Group – CEO 2020-2022
  • Laakkonen Automobile Group – CFO 2018-2020
  • Ernst & Young Oy – Auditing 2011–2018

Current positions of trust:

  • Kytäjä Golf Oy – Member of the Board

Holdings: 0

Juha Kontio

Juha Kontio

Head of the Western Finland area of Wetteri Auto Oy

Year of birth: 1968

Education: Ford Business School Sales and Management Degree Programme

Work experience:

  • Head of Western Finland Region, Wetteri Auto Oy, 2024-
  • Area Manager, Wetteri Auto Oy, 2022-2023
  • Local Manager, Wetteri Oy 2010-2022
  • Car Dealer, Wetteri Oy, 2004-2008
  • Sales Manager, Lapin Autokeskus Oy 2002-2004

Current positions of trust: None

Holdings: 0

Ari Roivainen

Ari Roivainen

Head of the Eastern Finland area of Wetteri Auto Oy

Year of birth: 1969
Education: Sales program, Ford Business School

Work experience:

Head od Eastern Area, Wetteri Auto Oy Finland 2024-
Area Manager, Wetteri Auto Oy, 2013-2024
Wetteri Oy, Product Manager 2006-2013
Takuuauto Oy, Product Manager 2001-2006

Current positions of trust: None

Holdings: 0

 

 

Mika Rissanen

Mika Rissanen

Car Dealership Manager in Joensuu

Year of birth: 1975

Education: Ford business School, management professional degrees

Work Experience:

  • Wetteri Auto Oy, Car Dealership Manager 2024 –
  • Wetteri Auto Oy, Maintenance Manager 2023 –
  • E. Hartikainen Oy, Maintenance Manager 2007-2023

Current positions of trust: None

Holdings: 0

Heidi Väkevä

Heidi Väkevä

Director of Communications

Year of birth: 1991

Education: Master of Culture and Arts

Work Experience:

  • Communications Manager, Lassila & Tikanoja plc, 2021-2025
  • Marketing Communications Specialist, Lassila & Tikanoja plc; Facility Services, 2019-2021
  • Marketing Specialist, Autosalpa Oy, 2013-2019

Current positions of trust: None

Holdings: 0