Pietu Parikka
CEO
CEO and Management Team
Year of birth: 1986
Education: Master of Science (Economics and Business Administration)
Member of the Management team since: 15 April 2025
Previous work experience:
- Wetteri Plc – CFO & COO, 2025
- Hedin Automotive Oy – acting CEO, 2024
- Hedin Automotive Oy – CFO, 2022–2024
- Laakkonen Automobile Group – CEO, 2020–2022
- Laakkonen Automobile Group – CFO, 2018–2020
- Ernst & Young Oy – Auditing, 2011–2018
Current positions of trust:
- Kytäjä Golf Oy – Member of the Board
Holdings: 0
Maria Halttunen
CFO
Year of birth: 1991
Education: Master of Science (Economics and Business Administration)
Member of the Management team since: 1 August 2025
Work Experience:
- Wetteri Plc – Group Controller, 2022–2025
- Greenstep Oy – Financial management consultant, 2022
- PricewaterhouseCoopers Oy – Authorised Public Accountant (KHT), 2016–2022
Current positions of trust: None
Holdings: 100
Juha Kontio
Business Director
Locations: Oulu, Kemi, Ylivieska
Brands: BMW, Skoda, Hyundai, Renault, Mazda, Subaru, Dacia, Voyah, Dongfeng, Seres, Skywell, DFSK
Year of birth: 1968
Education: Ford Business School Sales and Management Degree Programme
Member of the Management team since: 1 February 2024
Work experience:
- Wetteri Auto Oy – Head of Western Finland Region, 2024–2025
- Wetteri Auto Oy – Area Manager, 2022–2023
- Wetteri Oy – Local Manager 2010–2022
- Wetteri Oy – Car Dealer, 2004–2008
- Lapin Autokeskus Oy – Sales Manager, 2002–2004
Current positions of trust: None
Holdings: 0
Joakim Nyman
CIO
Year of birth: 1979
Education: Bachelor of Business Administration, IT
Member of the Management team since: 15 September 2025
Work Experience:
- Hedin IT Finland – Head of IT, 2023–2025
- Inchcape Motors – IT Service Delivery and Assurance Manager, 2022–2023
- Inchcape Motors Finland Oy – IT Service Delivery Manager, 2021–2022
- Oy BMW Suomi Ab – Process and System Specialist, 2013–2021
- Holiday Club – ICT System Developer, 2012–2013
- Oy BMW Suomi Ab – Marketing Specialist, 2011–2012
- Oy BMW Suomi Ab – IT-responsible Finland, 2002–2010
- Mäkitorppa Yhtiöt Oy – IT-support, 2000–2002
- Vattenfall Sähkönmyynti Oy – Service Adviser, 1998–2000
Current positions of trust: None
Holdings: 0
Mika Pokka
Business Director
Locations: Lempäälä, Lahti, Pori, Rauma, Vantaa, Raisio, Mikkeli, Savonlinna
Brands: Mercedes-Benz, Kia, Mitsubishi, BYD, Nissan
Year of birth: 1976
Education: Kisakallio Sports Institute
Work Experience:
- Bavaria Finland Oy – Business Director, 2022–2025
- Bavaria Laakkonen Oy – Chief Operating Officer, 2021–2022
- Veljekset Laakkonen Oy – Business Director, 2018–2021
- Specialfälgar Finland Oy – CEO, 2015–2018
- Autokeskus Oy – Corporate Sales Director, 2013–2015
- Autokeskus Oy – Director, car sales, 2012–2013
- Autokeskus Oy – Sales Manager, 2010–2012
- M. Heino Oy – Sales Manager, 2009–2010
- Delta-Auto Oy – Sales Manager, 2008–2009
- Autokeskus Oy – Sales Manager, 2005–2008
- Autokeskus Oy – Car salesman, 2004–2005
Current positions of trust: None
Holdings: 7 326 shares
Ari Roivainen
Business Director
Locations: Kajaani, Iisalmi, Joensuu, Kuopio, Rovaniemi, Kuusamo
Brands: Ford, Volvo, Polestar, Suzuki, Isuzu
Year of birth: 1969
Education: Sales program, Ford Business School
Member of the Management team since: 1 February 2025
Work experience:
- Wetteri Auto Oy – Head od Eastern Area, 2024–2025
- Wetteri Auto Oy – Area Manager, 2013–2024
- Wetteri Oy – Product Manager, 2006–2013
- Takuuauto Oy – Product Manager, 2001–2006
Current positions of trust: None
Holdings: 0
Heidi Väkevä
Director of Communications and Marketing
Year of birth: 1991
Education: Master of Culture and Arts
Member of the Management team since: 5 June 2025
Work Experience:
- Wetteri Plc – Director of Communications, 2025
- Lassila & Tikanoja plc – Communications Manager, 2021–2025
- Lassila & Tikanoja plc; Facility Services – Marketing Communications Specialist, 2019–2021
- Autosalpa Oy – Marketing Specialist, 2015–2019
- Autosalpa Oy – Marketing Assistant, 2013–2015
Current positions of trust: None
Holdings: 0
