Aarne Simula
CEO of Wetteri Plc
Wetteri Yhtiöt Oy, CEO, 2022–
Member of the Board of Directors of Wetteri Plc as of 9 December 2022 and of Themis Holding and Wetteri Yhtiöt Oy as of 17 May 2022
Total holdings: 52,782,994
CEO and Management Team
Year of birth: 1965
Education: Volvo Management Program, Veho Management Program
Work experience:
- Wetteri Plc, CEO 2022–
- Wetteri Yhtiöt Oy, CEO 2022–
- Wetteri Oy, CEO 2008–2022
- Wetteri Oy, Area Manager 2003–2008
- Wetteri Oy, Local Manager 2002–2003
- Wetteri Oy, Sales Manager 2001–2002
- Veho Oy, Sales Manager 1990–2001
- V.Rauman Autoliike Oy, Car Salesperson 1985–1990
- Keminsuun Auto Oy, Car Salesperson 1983–1984
Current positions of trust:
- BMW Finland Dealer, Board Member
- Mercedes/Veho Dealer, Board Member
- Volvo Cars Finland Dealer, Board Member
- Ford Finland Dealer, Board Member
- Oulu Chamber of Commerce Board Member
- Taiga Chemicals Oy, Board Member
- Simula Invest Oy, Chair of the Board
- Member of the Supervisory Board of LähiTapiola Vahinkoyhtiö
- Member of Elo Employers’ Advisory Board
Pietu Parikka
Wetteri’s CFO and Chief Operating Officer as of 15th of April 2025.
Year of birth: 1986
Education: Master of Science (Economics and Business Administration)
Previous work experience:
- Hedin Automotive Oy – acting CEO 2024
- Hedin Automotive Oy – CFO 2022-2024
- Laakkonen Automobile Group – CEO 2020-2022
- Laakkonen Automobile Group – CFO 2018-2020
- Ernst & Young Oy – Auditing 2011–2018
Current positions of trust:
- Kytäjä Golf Oy – Member of the Board
Holdings: 0
Juha Kontio
Head of the Western Finland area of Wetteri Auto Oy
Year of birth: 1968
Education: Ford Business School Sales and Management Degree Programme
Work experience:
- Head of Western Finland Region, Wetteri Auto Oy, 2024-
- Area Manager, Wetteri Auto Oy, 2022-2023
- Local Manager, Wetteri Oy 2010-2022
- Car Dealer, Wetteri Oy, 2004-2008
- Sales Manager, Lapin Autokeskus Oy 2002-2004
Current positions of trust: None
Holdings: 0
Ari Roivainen
Head of the Eastern Finland area of Wetteri Auto Oy
Year of birth: 1969
Education: Sales program, Ford Business School
Work experience:
Head od Eastern Area, Wetteri Auto Oy Finland 2024-
Area Manager, Wetteri Auto Oy, 2013-2024
Wetteri Oy, Product Manager 2006-2013
Takuuauto Oy, Product Manager 2001-2006
Current positions of trust: None
Holdings: 0
Mika Rissanen
Car Dealership Manager in Joensuu
Year of birth: 1975
Education: Ford business School, management professional degrees
Work Experience:
- Wetteri Auto Oy, Car Dealership Manager 2024 –
- Wetteri Auto Oy, Maintenance Manager 2023 –
- E. Hartikainen Oy, Maintenance Manager 2007-2023
Current positions of trust: None
Holdings: 0
Heidi Väkevä
Director of Communications
Year of birth: 1991
Education: Master of Culture and Arts
Work Experience:
- Communications Manager, Lassila & Tikanoja plc, 2021-2025
- Marketing Communications Specialist, Lassila & Tikanoja plc; Facility Services, 2019-2021
- Marketing Specialist, Autosalpa Oy, 2013-2019
Current positions of trust: None
Holdings: 0
