Aarne Simula
CEO of Wetteri Plc
Wetteri Yhtiöt Oy, CEO, 2022–
Member of the Board of Directors of Wetteri Plc as of 9 December 2022 and of Themis Holding and Wetteri Yhtiöt Oy as of 17 May 2022
CEO and Management Team
Year of birth: 1965
Education: Volvo Management Program, Veho Management Program
Work experience:
- Wetteri Plc, CEO 2022–
- Wetteri Yhtiöt Oy, CEO 2022–
- Wetteri Oy, CEO 2008–2022
- Wetteri Oy, Area Manager 2003–2008
- Wetteri Oy, Local Manager 2002–2003
- Wetteri Oy, Sales Manager 2001–2002
- Veho Oy, Sales Manager 1990–2001
- V.Rauman Autoliike Oy, Car Salesperson 1985–1990
- Keminsuun Auto Oy, Car Salesperson 1983–1984
Current positions of trust:
- BMW Finland Dealer, Board Member
- Mercedes/Veho Dealer, Board Member
- Volvo Cars Finland Dealer, Board Member
- Ford Finland Dealer, Board Member
- Oulu Chamber of Commerce Board Member
- Taiga Chemicals Oy, Board Member
- Simula Invest Oy, Chair of the Board
- Member of the Supervisory Board of LähiTapiola Vahinkoyhtiö
- Member of Elo Employers’ Advisory Board
Holdings: 44 738 658 (1 (2
1) Shareholdings directly and through controlled corporations after the conclusion of share exchange.
2) Aarne Simula owned 64,080 Soprano shares before the share exchange and received 44,674,578 Soprano shares in the share exchange. In addition, Aarne Simula’s related entities own 10,000 shares.
Pietu Parikka
Wetteri’s CFO and Chief Operating Officer as of 15th of April 2025.
Year of birth: 1986
Education: Master of Science (Economics and Business Administration)
Previous work experience:
- Hedin Automotive Oy – acting CEO 2024
- Hedin Automotive Oy – CFO 2022-2024
- Laakkonen Automobile Group – CEO 2020-2022
- Laakkonen Automobile Group – CFO 2018-2020
- Ernst & Young Oy – Auditing 2011–2018
Current positions of trust:
- Kytäjä Golf Oy – Member of the Board
Holdings: 0
Juha Kontio
Head of the Western Finland area of Wetteri Auto Oy
Year of birth: 1968
Education: Ford Business School Sales and Management Degree Programme
Work experience:
- Head of Western Finland Region, Wetteri Auto Oy, 2024-
- Area Manager, Wetteri Auto Oy, 2022-2023
- Local Manager, Wetteri Oy 2010-2022
- Car Dealer, Wetteri Oy, 2004-2008
- Sales Manager, Lapin Autokeskus Oy 2002-2004
Current positions of trust: None
Holdings: 0
Ari Roivainen
Head of the Eastern Finland area of Wetteri Auto Oy
Year of birth: 1969
Education: Sales program, Ford Business School
Work experience:
Head od Eastern Area, Wetteri Auto Oy Finland 2024-
Area Manager, Wetteri Auto Oy, 2013-2024
Wetteri Oy, Product Manager 2006-2013
Takuuauto Oy, Product Manager 2001-2006
Current positions of trust: None
Holdings: 0
Mika Rissanen
Car Dealership Manager in Joensuu
Year of birth: 1975
Education: Ford business School, management professional degrees
Work Experience:
- Wetteri Auto Oy, Car Dealership Manager 2024 –
- Wetteri Auto Oy, Maintenance Manager 2023 –
- E. Hartikainen Oy, Maintenance Manager 2007-2023
Current positions of trust: None
Holdings: 0
Samuli Koskela
Director, IR & MA
Year of birth: 1974
Education: Bachelor of Laws
Work Experience:
Current positions of trust: None
Holdings: 0
