Outlook and guidance

Guidance for year 2026 (updated on 30 October 2026)

Revenue is expected to increase year-on-year and adjusted operating profit is expected to improve but remain negative.

Basis for the guidance

In January–September, the profitability of the Passenger Cars segment and the Group developed more weakly than expected, although signs of improvement in profitability are visible. The unwinding of Wetteri’s new car order backlog is expected to have a positive impact on earnings towards the end of the year, but not quickly enough for the previously published guidance to remain justified.

During the year, profitability has been particularly affected by intense competition in the used car market, which has increased costs and affected vehicle pricing. In addition, some importers have revised their delivery schedules. As a result, the company estimates that some of the new car deliveries planned for 2026, together with their revenue and earnings impacts, will be postponed to 2027.

In July, the company initiated extensive cost-saving measures aimed at achieving annual cost savings of EUR 7.3 million, including savings in personnel costs, optimisation of the dealership network and other measures aimed at improving profitability. The change negotiations were concluded on 3 August, resulting in the termination of 78 employees and changes to the duties of 37 employees on grounds that would have entitled the company to terminate their employment. In addition, up to 20 employees of Wetteri Auto Oy may be temporarily laid off for a maximum of 90 days. The company estimates that the savings targets set for the change negotiations will be achieved in full and that the other cost-saving measures have also progressed as planned.

The company estimates that the measures already implemented and currently underway, combined with the significantly increased new car order backlog, the renewed organisational structure and signs of recovery in the market, will enable revenue growth and an improvement in adjusted operating profit during 2026.

Previous guidance for year 2026 (issued on 26 November 2025)

Revenue is expected to increase compared to the previous year, and adjusted operating profit is anticipated to improve and turn positive.

Key figures describing economic development