Management team

Assisting the CEO, Wetteri’s Management Team is responsible for the Group’s operating activities and business development, monitors the implementation of the strategy approved by the Board of Directors in the business segments, and takes care of risk management. The Management Team meets monthly and when required. The CFO acts as the CEO's deputy.

Management Team members

Pietu Parikka (born 1986)

CEO
CEO and member of the Management team since 2025

Background add

Previous work experience:

Wetteri Plc – CFO & COO, 2025
Hedin Automotive Oy – acting CEO, 2024
Hedin Automotive Oy – CFO, 2022–2024
Laakkonen Automobile Group – CEO, 2020–2022
Laakkonen Automobile Group – CFO, 2018–2020
Ernst & Young Oy – Auditing, 2011–2018

Current positions of trust:

Kytäjä Golf Oy – Member of the Board

Education:

Master of Science (Economics and Business Administration)

Juha Kontio (born 1968)

Business Director
Member of the Management Team since 2024

Locations: Oulu, Kemi, Ylivieska
Brands: BMW, Skoda, Hyundai, Renault, Mazda, Subaru, Dacia, Voyah, Dongfeng, Seres, Skywell, DFSK

Background add

Previous work experience:

Wetteri Auto Oy – Head of Western Finland Region, 2024–2025
Wetteri Auto Oy – Area Manager, 2022–2023
Wetteri Oy – Local Manager 2010–2022
Wetteri Oy – Car Dealer, 2004–2008
Lapin Autokeskus Oy – Sales Manager, 2002–2004

Education:

Ford Business School Sales and Management Degree Programme

Mika Pokka (born 1976)

Business Director
Member of the Management Team since 2025

Locations: Lempäälä, Lahti, Pori, Rauma, Vantaa, Raisio, Mikkeli, Savonlinna
Brands: Mercedes-Benz, Kia, Mitsubishi, BYD, Nissan

Background add

Previous work experience:

Bavaria Finland Oy – Business Director, 2022–2025
Bavaria Laakkonen Oy – Chief Operating Officer, 2021–2022
Veljekset Laakkonen Oy – Business Director, 2018–2021
Specialfälgar i Finland Oy – CEO, 2015–2018
Autokeskus Oy – Corporate Sales Director, 2013–2015
Autokeskus Oy – Director, car sales, 2012–2013
Autokeskus Oy – Sales Manager, 2010–2012
R. M. Heino Oy – Sales Manager, 2009–2010
Delta-Auto Oy – Sales Manager, 2008–2009
Autokeskus Oy – Sales Manager, 2005–2008
Autokeskus Oy – Car salesman, 2004–2005

Education:

Kisakallio Sports Institute

Heidi Väkevä (born 1991)

Director of Communications and Marketing
Member of the Management Team since 2025

Background add

Previous work experience:

Wetteri Plc – Director of Communications, 2025
Lassila & Tikanoja plc – Communications Manager, 2021–2025
Lassila & Tikanoja plc; Facility Services – Marketing Communications Specialist, 2019–2021
Autosalpa Oy – Marketing Specialist, 2015–2019
Autosalpa Oy – Marketing Assistant, 2013–2015

Education:

Master of Culture and Arts

Maria Halttunen (born 1991)

CFO
CFO and member of the Management team since 2025

Background add

Previous work experience:

Wetteri Plc – Group Controller, 2022–2025
Greenstep Oy – Financial management consultant, 2022
PricewaterhouseCoopers Oy – Authorised Public Accountant (KHT), 2016–2022

Education:

Master of Science (Economics and Business Administration)

Joakim Nyman (born 1979)

CIO
Member of the Management Team since 2025

Background add

Previous work experience:

Hedin IT Finland – Head of IT, 2023–2025
Inchcape Motors – IT Service Delivery and Assurance Manager, 2022–2023
Inchcape Motors Finland Oy – IT Service Delivery Manager, 2021–2022
Oy BMW Suomi Ab – Process and System Specialist, 2013–2021
Holiday Club – ICT System Developer, 2012–2013
Oy BMW Suomi Ab – Marketing Specialist, 2011–2012
Oy BMW Suomi Ab – IT-responsible Finland, 2002–2010
Mäkitorppa Yhtiöt Oy – IT-support, 2000–2002
Vattenfall Sähkönmyynti Oy – Service Adviser, 1998–2000

Education:

Bachelor of Business Administration, IT

Ari Roivainen (born 1969)

Business Director
Member of the Management Team since 2024

Locations: Kajaani, Iisalmi, Joensuu, Kuopio, Rovaniemi, Kuusamo
Brands: Ford, Volvo, Polestar, Suzuki, Isuzu

Background add

Previous work experience:

Wetteri Auto Oy – Head od Eastern Area, 2024–2025
Wetteri Auto Oy – Area Manager, 2013–2024
Wetteri Oy – Product Manager, 2006–2013
Takuuauto Oy – Product Manager, 2001–2006

Education:

Sales program, Ford Business School

Board of Directors

Remuneration

Read more about the company's remuneration

Unique stock listed automotive company

Quicklinks

Contacts

Pietu Parikka
CEO
+358 50 344 2886
pietu.parikka@wetteri.fi