Wetteri in brief

A car dealership from the north, across Finland

Wetteri Plc is a full-service car dealership with a history of more than 60 years in the Finnish automotive market. Its business consists of passenger cars, maintenance services, and heavy equipment segments. The company has grown from a local car dealership in Oulu into a nationwide operator, with locations in 19 cities across Finland. Wetteri employs around 800 automotive professionals. Our goal is to create an unparalleled car trade experience and to be an excellent partner for our customers throughout the entire lifecycle of car ownership. We are an important player in Finland’s automotive market, joining the journey toward emission-free driving.

Wetteri’s business model covers the entire value chain of vehicle sales. The core of its broad operations consists of multi-brand representation of new passenger and commercial vehicles, nationwide spare parts, maintenance and repair services, and used car sales. In addition, the company engages in sales and servicing of heavy equipment.

Wetteri has the largest selection of passenger car representations in Finland. Its wide range of passenger and commercial vehicle brands is a competitive advantage and a key element of organic growth. Wetteri is able to offer suitable vehicles to a broad customer base, across different price ranges and for diverse needs. Extensive brand service representation, knowledgeable staff, and high-quality service bind customers to Wetteri throughout the entire lifecycle of their car, reducing business risks even during economic fluctuations.

Founded in 1960, the company is among the largest car dealerships in the country. Wetteri’s headquarters are located in Oulu, and the group employs about 800 industry professionals across 19 locations. Of the personnel, 75% work in aftermarket services.

Wetteri has a strong track record of growth. Our robust brand portfolio and aftermarket services balance market fluctuations and provide predictability in unstable market conditions.

Wetteri in numbers

Widest selection of brands

Wetteri has the widest selection of brands in Finland, and its business model covers the sale of new passenger cars, commercial vehicles, and heavy equipment, as well as spare parts, maintenance and repair services, and used car sales.

This comprehensive business model provides a broad foundation for organic growth across different operational segments, ensuring stable revenue streams and mitigating business risks during economic fluctuations.

History

Read about our history

Sustainability

Read about our sustainability approach