Management team
Assisting the CEO, Wetteri’s Management Team is responsible for the Group’s operating activities and business development, monitors the implementation of the strategy approved by the Board of Directors in the business segments, and takes care of risk management. The Management Team meets monthly and when required. The CFO acts as the CEO's deputy.
Management Team members
Aarne Simula (born 1965)
CEO
CEO and member of the Management Team since 2026
Gender: male
Background add
Key work experience:
- Wetteri Plc, CEO 2022-2025
- Wetteri Yhtiöt Oy, CEO 2022-2025
- Wetteri Oy, CEO 2008–2022, Area Manager 2003–2008, Local Manager 2002–2003, Sales Manager 2001–2002
- Veho Oy, Sales Manager 1990–2001
Current positions of trust:
- Wetteri Plc, Board member and member of the Remuneration Committee since 9 December 2022
- BMW Finland Dealer, Board member
- Mercedes/Veho Dealer, Board member
- Volvo Cars Finland Dealer, Board member
- Ford Finland Dealer, Board member
- Taiga Chemicals Oy, Board member
- Simula Invest Oy, Chair of the Board
- Finnish Central Organisation for Motor Trades and Repairs, Board member
Independence:
- Not independent of the New Wetteri.
- Not independent of the significant shareholders of the New Wetteri.
Education:
- Volvo Management Program
- Veho Management Program
Juha Kontio (born 1968)
Business Director
Member of the Management Team since 2024
Gender: male
Background add
Previous work experience:
- Wetteri Auto Oy – Head of Western Finland Region, 2024–2025
- Wetteri Auto Oy – Area Manager, 2022–2023
- Wetteri Oy – Local Manager 2010–2022
- Wetteri Oy – Car Dealer, 2004–2008
- Lapin Autokeskus Oy – Sales Manager, 2002–2004
Education:
- Ford Business School Sales and Management Degree Programme
Heidi Väkevä (born 1991)
Director of Communications and Marketing
Member of the Management Team since 2025
Gender: female
Background add
Previous work experience:
- Wetteri Plc – Director of Communications, 2025
- Lassila & Tikanoja plc – Communications Manager, 2021–2025
- Lassila & Tikanoja plc; Facility Services – Marketing Communications Specialist, 2019–2021
- Autosalpa Oy – Marketing Specialist, 2015–2019
- Autosalpa Oy – Marketing Assistant, 2013–2015
Education:
Master of Culture and Arts
Maria Halttunen (born 1991)
CFO
CFO and member of the Management team since 2025
Gender: female
Background add
Previous work experience:
- Wetteri Plc – Group Controller, 2022–2025
- Greenstep Oy – Financial management consultant, 2022
- PricewaterhouseCoopers Oy – Authorised Public Accountant (KHT), 2016–2022
Education:
- Master of Science (Economics and Business Administration)
Joakim Nyman (born 1979)
CIO
Member of the Management Team since 2025
Gender: male
Background add
Previous work experience:
- Hedin IT Finland – Head of IT, 2023–2025
- Inchcape Motors – IT Service Delivery and Assurance Manager, 2022–2023
- Inchcape Motors Finland Oy – IT Service Delivery Manager, 2021–2022
- Oy BMW Suomi Ab – Process and System Specialist, 2013–2021
- Holiday Club – ICT System Developer, 2012–2013
- Oy BMW Suomi Ab – Marketing Specialist, 2011–2012
- Oy BMW Suomi Ab – IT-responsible Finland, 2002–2010
- Mäkitorppa Yhtiöt Oy – IT-support, 2000–2002
- Vattenfall Sähkönmyynti Oy – Service Adviser, 1998–2000
Education:
- Bachelor of Business Administration, IT
Ari Roivainen (born 1969)
Business Director
Member of the Management Team since 2024
Gender: male
Background add
Previous work experience:
- Wetteri Auto Oy – Head od Eastern Area, 2024–2025
- Wetteri Auto Oy – Area Manager, 2013–2024
- Wetteri Oy – Product Manager, 2006–2013
- Takuuauto Oy – Product Manager, 2001–2006
Education:
- Sales program, Ford Business School
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